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We are a talent development company, training Business Trainers. Being in charge also calls for some reflection on my own performance. What I a good leader for our firm this year? Yes – we grew, a lot! However, there are four aspects that I don’t like about me and that I am currently changing.
- 𝙒𝙤𝙧𝙠𝙞𝙣𝙜 𝙩𝙤 𝙩𝙝𝙚 𝙥𝙤𝙞𝙣𝙩 𝙤𝙛 𝙩𝙤𝙩𝙖𝙡 𝙚𝙭𝙝𝙖𝙞.
If you are „the boss“, you might take the word literally: bossing yourself around. ..Exploit yourself. I’m no longer proud of that. (On an unconscious level, I guess I was) It’s unprofessional. In mid-January our camera continued recording after a shooting session. …And yesterday I found the file and watched how I actually “saved the world”, working until 3 o’clock into the night. (Screenshot below) A friend said: „Get safe from yourself first man!“ Fortunately, this binge working didn’t happen all too often. …maybe once a week? 😔
- 𝙀𝙢𝙞𝙜𝙧𝙖𝙩𝙞𝙣𝙜 𝙞𝙣 𝙞𝙣𝙨𝙩𝙖𝙡𝙡𝙢𝙚𝙣𝙩𝙨.
Why didn’t I just fill up a container, put it on a ship, paid a few thousand $ and would have considered it done. No. First, I went to Madeira in the winter of November 2020, „To check it out there“, only to dutifully head back to Germany. Result of my analysis: People great, tax regime, great, talent there, great. Then in 2022 I pretended to be going on a long vacation there and packed half my film studio gear into three suitcases. A friend and entrepreneur asked: „What do you plan with all the luggage, vacation?“ Is wasn t vacations.Never again. If I told you what I have paid in added luggage on all these flights in 2021, you wouldn’t believe it. ✈
- 𝙍𝙞𝙙𝙞𝙘𝙪𝙡𝙤𝙪𝙨 𝙖𝙢𝙤𝙪𝙣𝙩𝙨 𝙨𝙥𝙚𝙣𝙩 𝙤𝙣 𝙤𝙣𝙡𝙞𝙣𝙚 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜.
What we have spent on proper online campaigns and top marketing advisors is shameful. Today, we are in the process of changing that. I don’t want to tell the number, but it barely reached a meager five digits. I think a employed manager would be fired for such misalignment of budget. The amounts I had spent on marketing in the pharmaceutical industry (for the smallest projects) is shy of comparison. So, I m apologizing to our non existing shareholders 😉 (We re a small LLC) 💸
- 𝘾𝙪𝙨𝙩𝙤𝙢𝙚𝙧 𝙫𝙤𝙞𝙘𝙚𝙨 𝙗𝙪𝙩 𝙣𝙤 𝙘𝙤𝙢𝙥𝙖𝙣𝙮 𝙣𝙖𝙢𝙨.
We made sure to ask our participants about their experiences, and our prospect participants really appreciate it. (Example: https://ist.training/startWhatsApp Voice messages on https://ist.training/start) However, we never asked for a logo or whether we may put a company name into our customer list. I will never neglect that again and have it at the top of my list. I hope this is hope for you: We at ist.training are far from perfect. However, what matters is that you love the client, right? (Our English site will be https://ist.training/en)
What did you learn from 2021? 📣